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Cestovanie, poznávanie zaujímavých miest, prírody či kultúr je čoraz dostupnejšie. Cestovný ruch (turizmus) predstavuje všetky formy cestovania doma aj v zahraničí za účelom oddychu, rekreácie, poznávania nového, za zábavou, kultúrou alebo športom. Predstavuje jeden z najväčších sektorov globálnej ekonomiky. Podľa Svetovej turistickej organizácie so sídlom v Madride je už dlhodobo najviac navštevovaný svetadiel Európa. V roku 2023 to bolo viac ako 700 mil. zahraničných turistov (62 % z celkového počtu zahraničných turistov na svete) a zisky z cestovného ruchu dosiahli približne 2,25 bilióna EUR. Najnavštevovanejšie sú regióny južnej Európy, najmä Francúzsko, ktoré v roku 2023 navštívilo 100 mil. turistov (zisk 246 mld. EUR). Za ním nasleduje Španielsko s vyše 85 mil. turistov (zisk 108 mld. EUR), na treťom mieste je Taliansko s vyše 57 mil. turistov (zisk 51,6 mld. EUR). V posledných rokoch je čoraz obľúbenejšie Turecko (v roku 2023 55 mil. turistov, zisk 54,3 mld. EUR).

Masový cestovný ruch

Meet your new favorite way to tell stories. With StoryMaps, the future of digital storytelling is here to bring together media, maps, and text in ways you never thought possible.

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Transform your maps and geographic information system (GIS) work into interactive content that informs, inspires, and engages stakeholders

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Tell your story in minutes with frames. Drop your pictures into easy-to-use templates, then share these experiences with friends and social channels from anywhere. Frames creation is available now on the StoryMaps mobile app!

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Save yourself time with these simple starting points. You can always add more blocks later if you want.

Readers explore a curated set of places in whatever order they choose

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Every story has a place

Add context to your content easily with beautiful layouts and immersive experiences made in minutes. You can choose what to use from videos, images, audio clips and even embeds. StoryMaps comes equipped with everything you need to ensure your story looks great.

Interactive digital experiences

Transport your readers to any place at any time. With StoryMaps, you get access to the world’s leading mapping technology to guide your readers to your favorite places, illustrate trends or even take them on an interactive tour.

Whether you’re on the couch or at the beach, you can connect with other authors and explore new destinations through the StoryMaps mobile app

Great storytelling wherever you are

Add another dimension to your map tours for an extra storytelling punch

What it is, why you need it, and how to do it well

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Three different approaches to bundling related stories

What’s in a collection?

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Build a connection with your audience by making the personal universal

Maps are great, but interactive charts and tables can propel your story to new heights

Finding happiness with charts

Elevate your story with guidance from the experts

A designers guide to pairing Google Fonts for your next custom theme

Learn to create a cohesive visual narrative using StoryMaps’ built-in filters

Interviewing story subjects can help add authority to a story. These tips will help you prep to get all the info you need.

Let’s go over copyright 101, public domain, Creative Commons, and more

Sharpen your storytelling skills with tips and tricks from the StoryMaps team

Telling a compelling story often starts with great writing, but it doesn’t stop there.

The StoryMaps builder has everything you need to help stage an event, large or small

Easily add polished, data-driven cartography to any story

Find answers to questions like "what’s a story?" and "how do you tell one?"

Sound can add an effective and memorable dimension to your narrative

Maps add depth and context to multimedia storytelling

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Create short interactive map tours that highlight meaningful landmarks and places with journey frames

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