Downtown Dallas 360

Downtown Dallas 360 Plan (2011)

What is the Downtown Dallas 360 Plan?

  • Adopted by the Dallas City Council in 2011
  • A collaborative effort between private and public sectors (PPPs) including stakeholders and intergovernmental agencies
  • Plans out a clear outline of how to bring more places to live and shop to Downtown Dallas
  • Goal: To connect neighborhoods, promote a stronger economy, and create a vibrant street scene

Initial Problems in Downtown Dallas

  • Lack of connectivity between neighborhoods
  • Lack of infrastructure 
  • Lack of public transportation
  • Heavily Auto-centric environment
    • Unattractive and unfriendly structures like surface parking lots, entrance ramps to subsurface garages, and imposing above-ground parking
  • Unsafe streets
    • The atmosphere is not lively and active
    • Difficult to navigate
  • Fortress-like, unwelcoming buildings
  • High office vacancy of 20~25%
  • Poor groud-floor conditions
    • locating primary pedestrian circulation in underground tunnels or above-ground skywalk bridges
  • Freeway Loop
    • Physical and visual barrier
    • Interrupt connectivity, and create noises


The Solutions to the Problems

  • The expansion of downtown transit/mobility options
  • Concentrating on residential and retail possibilities within the individual districts
  • Provide a system that is safe, well-lit, comfortable, and accessible for a diverse group of people
  • Improve inter-district connectivity for all modes of transportation.
  • Encourage mixed-use, design and development for pedestrians.
  • Install a system that responds effectively to future trends in technology, demographics, and user preferences.

Demographics

✴︎ Population: The central city’s population grew from fewer than 5,000 in 1980 to over 35,000 by 2010. 20% of that growth (more than 7,000) occurred inside the loop, where, only a few hundred people were living before the year 2000.

✴︎ Gender: Woman 55% Man 43%

✴︎ Age: 25~34 yrs old 30%, 35~44 yrs old 26%, 45~54 yrs old 20%

✴︎ Employers: 4000+

✴︎ Income: Median Household Income = $102,743 (<$25k 10% , $25-$44k 7%, $45-$74k 16%, $75-$149k 40%, $150k+ 26%)

✴︎ Education level: Master's degree or higher 21%, Bachelor's degree 32 %, Some college or associate's degree 20%, High school diploma or equivalent 17%, Less than high school diploma 9%


Costs/Benefits of the Project

Costs:

  • Increase of gentrification
  • Increase in property value
  • Financial investments to build and maintain public spaces

Benefits:

  • Financial growth through increased job creation

  • Increased quality of life with better public spaces and public transportation

  • Environmental benefits from sustainable practices and increased green spaces


Impacts of the Project - Key buildings

  • 2011

The Omni Dallas Convention Center Hotel, a $500 million convention center/hotel was completed with over 1000 rooms and 110,000 square feet of meeting space

  • Jan 2013

The plan also includes a Museum Tower, a $200 million luxury condominium building, the Perot Museum of Nature and Science, a $185 million center for education and exploration designed to stimulate children's interest in science, engineering, and research.

  • 3 new downtown parks cost an estimated $135 million

Map

Work Cited

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Downtown Dallas 360 Plan (2011)