Stories

Create interesting stories that captivate readers as they scroll

Multimedia: Go beyond words

Tell your story how it’s meant to be told using a variety of visuals

Learn about multimedia

Images

Bring your own images; StoryMaps supports the most popular formats

Video

Upload your own files or link to a third-party provider like YouTube

Audio

Add sound to your story as click-to-play elements or on-demand in the background

Embeds

Bring live web content, like social posts or other websites, directly into your story

Maps: Give context with places

Take your readers on a journey where your story happens. You only need a few minutes to make a map.

Learn more
Thematic maps

Bring your data to life on a custom map. Show how things are related to each other like patterns, and trends.

Express maps

Highlight places or areas of interest. Enhance your maps with pop-ups, images, labels, arrows and other elements.

Immersives: Provide engaging experiences

Create dynamic experiences for readers with ready-to-use interactive elements

Sidecar

Pair descriptive text with large, dynamic media to draw readers deep into your narrative

Learn more

Explorer Tour

Curate a set of places your audience can peruse in whatever order they choose

Learn more

Guided Tour

Navigate your readers to locations one-by-one in an intentional and revealing order

Learn more

Slideshow

Add an interesting aside or optional deep dive as a click-through carousel

Learn more

Themes

Change the color scheme, font and design of your content with a single click. Choose from a range of options provided or create your own easily.

Learn about themes

Customize the look

The right appearance sets the tone of your story. With custom themes, you can give your story a look of its own.

Colors

Specify up to three accent colors to use throughout your content

Text

Choose from our font selection or the thousands available from Google Fonts

Map

Specify the basemap and symbology that best suit your subject

Components

Adjust other elements—buttons, quote styles, etc.—to complement your story’s tone

Curate collections of content

Combine a group of related stories, files and other web content into a collection and give your audience a single link to view everything

Learn more

Files

Upload images, PDFs, and more to further enhance the story you’re telling

URL

If it lives on the web, you can include it in a collection, all you need is the link

Layouts

Showcase your collection content in a variety of layout options

Design

Apply standard and custom themes consistently to stories and collections